These are the real legends.
The ones who should adorn magazine covers and put up with reporters begging to tell their stories.
Rather than chasing cash, they're doing us and the planet a solid. So if you're hunting for new prospects, it's a good idea to load your lead list from here:
Clothing companies offering a lifetime repair service.
Garments from these companies come with a relationship included. The model holds suppliers accountable for quality while challenging our habit of treating clothes as disposable.
Bone broth manufacturers.
Not only does bone broth offer us an unbeatable cocktail of nutrients (there was a good reason our great-grandmas slaved for 12 hours at the stove to make it), the companies providing it as convenient powders and single-serves are providing an easy way for society to show more respect for an animal's life.
Nose to tail restaurants.
Chefs can provide the first step for many people to try organ meat. Our ancestors ate it because it's the most nutrient-dense food in the world, while many of us (like me until two years ago) think it's gross without even trying it. As in the case above, it also further justifies taking an animal's life.
Seaweed and kelp suppliers.
Most of us severely under-consume leafy greens. Seaweed and kelp farmers are making it easier than ever to sneak them into meals while serving as powerful carbon sinks for the planet, too.
The first healthy alternative to soft drinks.
The only thing beating hemp's versatility is the standard it sets for green supply chains. While absorbing four times as much C02 as pine trees, the plants are so hardy, they don't require pesticides.
When your product or service helps these guys, we all win.